Continuing where I last left off in the previous post, I finished reading the section about India yesterday. Unlike what I wrote towards the end of my last post, the author does seem positive about things in India. Of course, the book is about scrappy entrepreuners and how they are building companies amidst third world challenges. So, how can she be so negative right? The things which she dislikes about India are not anything new. It is the same old corruption, pollution, traffic, terrible infrastructure and so on. Things are definitely getting better from my point of view and that's what she writes in the book based on interviews with various people.
Amidst hundreds of copycat startups in India (copycat startups are those which basically pop up right after a company in Silicon Valley is mentioned on say Techcrunch. It is fascinating how little time it takes them to put up application which is exact replica of those silicon valley startups), she talks about few companies which are making a real difference, which are solving India's problems. Funny how all of those she talks about revolve around SMS (btw, I work for a company whose core product is SMS marketing. Signal FTW!).
One of them is RedBus which I had heard when I was in India. It is a service you use to book bus tickets in India. It is hugely popular I hear.
Another one I personally used when I was in India was JustDial. Unlike US where you can just google or yelp for restaurants, bars or whatever, it is not easy to find anything online. That's where JustDial comes in. You want a plumber, call them. You want the address to some restaurant, want some recommendation, just dial. They are basically the human search engine. Eventually they will become less important as online presence of services improve but they are doing a great job right now.
Eko India Financial Services is another one she talks about. I have never used this but I had heard this concept in Economist a while ago. This is basically a service you use to transfer money between people through SMS. So, if I have to pay you Rs.1000, I just text a registered pin and the amount and your phone number and you will be credited that amount. And guess where you can go get your money? Nop, not any banks. It is in that store on the corner of the street! Lot of people in India can't open a bank account because them don't meet the eligibility requirements (I have no idea about the requirements). So, this is how money changes hands. The technology is not all that complex but I think this is brilliant.
The one other interesting I thought was this company VNL which puts up solar powered towers in remote villages to give them cell phone connectivity. Solar is the key here because there is hardly power in those places. What a fantastic way to connect them to the rest of the country.
It is no secret that 2 things India has got it right so far is mobile infrastructure (it is so cheap and easy compared to all the developed countries I have traveled to atleast) and the information technology (Outsourcing). According to her, product companies are slowly starting and is a good sign. Overall, I think she has done a great job of covering India.
I just finished reading the entire book, next were Brazil, Indonesia, Rwanda. It is interesting to how things and issues are so different among different developing countries. To some it up, it was a good read.